Letter to the Editor PPB Magazine

Being Green Extends To Marketing Solutions
(Editor’s Note: This letter is in response to “Do Promotional Products Impact Our Lives?” by Dale Kirby, which ran in the August issue of PPB magazine.)
Dale brings up some very good points. I also feel that if we want to walk the walk with being green, we should think about what we are presenting to our clients. Green products do make a difference—recycled plastic, corn plastic, bamboo and organic cotton are all great—but what about the bigger question: Is a promotional product the best solution to the client’s challenge?
Since we are in the business of selling them, we might be too quick to solve every problem with a coffee mug. When that mug will bring results, then yes, sell the mug (Make sure it’s recycled!), but also let your client know when an e-mail blast might be more effective. They will respect your honesty, and you will build a stronger relationship. Thank you, Dale, for bringing up this topic.
Julia WrightOwnerWright Choice PromotionsGlendale, Arizona